The Dilemma at Day Pro

12 Comparison of Capital Budgeting Techniques The Dilemma at Day-Pro The Day-Pro Chemical Corporation, established in 1995, has managed to earn a consistently high rate of return on its investments. The secret of its success has been the strategic and timely development, manufacturing, and marketing of innovative products that have been used in various industries. Currently, the management of the company is considering the manufacture of a thermosetting resin as packaging material for electronic products.

The Company’s Research and Development teams have come up with two alternatives: an epoxy resin, which would have a lower startup cost, and a synthetic resin, which would cost more to produce initially but would have greater economies of scale. At the initial presentation, the project leaders of both teams presented their cash flow projections and provided sufficient documentation in support of their proposals. However, since the products are mutually exclusive, the firm can only fund one proposal. Case 12 The Dilemma at Day-Pro 49

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In order to resolve this dilemma, Mike Matthews, the Assistant Treasurer, and a recent MBA from a prestigious mid-western university, has been assigned the task of analyzing the costs and benefits of the two proposals and presenting his findings to the board of directors. Mike knows that this will be an uphill task, since the board members are not all on the same page when it comes to financial concepts. The Board has historically had a strong preference for using rates of return as its decision criteria. On occasions it has also used the payback period approach to decide between competing projects.

However, Mike is convinced that the net present value (NPV) method is least flawed and when used correctly will always add the most value to a company’s wealth. After obtaining the cash flow projections for each project (see Tables 1 & 2), and crunching out the numbers, Mike realizes that the hill is going to be steeper than he thought. The various capital budgeting techniques, when applied to the two series of cash flows, provide inconsistent results. The project with the higher NPV has a longer payback period, as well as a lower Accounting Rate of Return (ARR) and Internal Rate of Return (IRR).

Mike scratches his head, wondering how he can convince the Board that the IRR, ARR, and Payback Period can often lead to incorrect decisions. Table 1 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Synthetic Resi Net Income Depreciation (Straight-line) Net Cash Flow -$1,000,000 $150,000 $200,000 $350,000 $200,000 $200,000 $400,000 $300,000 $200,000 $500,000 $450,000 $500,000 $200,000 $200,000 $650,000 $700,000 50 Case 12 The Dilemma at Day-Pro Table 2 Epoxy Resin Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Net Income Depreciation (Straight –line) 440,000 $240,000 $140,000 $40,000 $40,000 $160,000 $160,000 $160,000 $160,000 $160,000 Net Cash Flow -$800,000 $600,000 $400,000 $300,000 $200,000 $200,000 Questions: 1. Calculate the Payback Period of each project. Explain what argument Mike should make to show that the Payback Period is not appropriate in this case. 2. Calculate the Discounted Payback Period (DPP) using 10% as the discount rate. Should Mike ask the Board to use DPP as the deciding factor? Explain. 3. If management prefers to have a 40% accounting rate of return, which project would be accepted? What is wrong with this decision? . Calculate the two projects’ IRR. How should Mike convince the Board that the IRR measure could be misleading. 5. Calculate the NPV profiles for the two projects and explain the relevance of the crossover point. How should Mike convince the Board that the NPV method is the way to go? 6. Explain how Mike can show that the Modified Internal Rate of Return is the more realistic measure to use in the case of mutually exclusive projects. Case 12 The Dilemma at Day-Pro 51 7. Calculate the Profitability Index for each proposal. Can this measure help to solve the dilemma?

Explain. 8. In looking over the documentation prepared by the two project teams, it appears to you that the synthetic resin team has been somewhat more conservative in its revenue projections than the epoxy resin team. What impact might this have on your analysis? 9. In looking over the documentation prepared by the two project teams, it appears to you that the synthetic resin technology would require extensive development before it could be implemented whereas the epoxy resin technology is available off-the-shelf. ” What impact might this have on your analysis?

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